When in Belgrade, dress like a Belgrader. Not in Belgrade? Then still dress like one!
The reason for this is that the Serbian capital has seen an increase in cool streetwear labels that are inspiring, creative, and unique. They promote sustainability, durability, innovation, and local ideas and styles. From clean cuts and timeless simplicity to more extravagant and in-your-face designs and prints, the contemporary Belgrade fashion scene has something to offer to everybody.
This is nothing new, though.
The Belgrade Fashion Week, for example, was the first fashion week in Eastern Europe to be hosted on a regular basis, and has been showcasing Serbian designers and brands since 1996. While you may be familiar with more household names such as Roksanda Ilinčić, a now London-based designer from Belgrade, and the late Boris Nikolić, during a stay in the Serbian capital this summer, Post Pravda discovered an exciting new scene of young, ambitious, and status quo challenging designers.
To familiarize yourself and get a slice of that actual Serbian style, make sure you follow these 6 labels from Serbia’s capital.
Imagine a label which is all about the cool fanny packs and other handmade bags and accessories. Dare we bet that even the biggest fanny pack critic will find something to his/her liking in this collection? Add clothing to match, and you’ve got Gata Space. Lack of pretention and absence of bullshit; just functional yet decorative products. Customized, handmade, and with some surprising twists and details, Gata delivers the perfect bag and matching T-shirt for a day and night out on the town.
Think bright colours and big, bold letters: PIC PIC CLOTHING is the perfect example of simple yet effective apparel that immediately grabs your attention. Seemingly designed for instant success on social media, PIC PIC is modern without taking itself too seriously. Depending on what kind of message you are looking to exude, they cater to all tastes. Even though the clothes themselves are basic, and so are the texts and the typography used, the effect, however, should not be underestimated. Wear if you believe ‘Slay’, ‘Pizza’, and ‘Poshta’ are all very acceptable messages to send across.
Boasting a self-proclaimed “premium attitude”, vvelovered designs streetwear that is futuristic yet nostalgic, self-loving yet not caring. This is a very young label that looks to build confidence and oozes that typical Belgrade streetstyle. Their latest collection features clean-cut oversized hoodies and tops, with here and there some Cyrillic text. Follow them on Instagram and you’ll find out that all the cool kids are wearing it – and so should you.
Some of the coolest swimwear you will have seen in a while. Simple, elegant, yet with a refreshing new approach, Matishi’s designs are inspired by nature and embody effortless coolness. Their palette of earth tones, as well as the simple and sophisticated styles, makes for the ultimate beach companion.
Aleksandar mixes a Gosha Rubchinskiy-like aesthetic with a cool Berlin streetwear vibe. At only 17 years old, Gavric founded his own label based on some very elementary beliefs. Inspired by the mission to create fuss-free design for a friendly price and deliver that, without any trouble, to customers all over the world, he became one Serbia’s youngest successful fashion entrepreneurs. Simplicity and lack of hassle is central to his vision, both artistically and from a business point of view, and it shows. Look no further for cool, comfortable basics that still make a statement.
Going through Mona’s latest Instagram posts is like witnessing a very fashionable X-files lookbook. Neon colours, shiny materials, and edgy futuristic cuts make up for a significant part of her collection. In her clearly expressed wish to break away from the mainstream she surely has succeeded. Cool, confident, club-inspired: Mona’s styles are sometimes provocative, sometimes delicate, but always true to her own style and vision.
Thanks to Palmas Boutique in Belgrade for the inspiration.